Case Study
SheSwings Clothing
The brief
ME comms were appointed by female golf clothing brand, SheSwings to launch their social media channels across Instagram & TikTok. This involved launching both social media channels, full content conception and creation, 24/7 management and supporting the brand’s wider influencer campaign via a gifted approach.
Aims & Objectives
Re-launch SheSwings social media channels in-line with the product launch driving direct sales via engaging social content
Build followers on the SheSwings channel organically to 850 people in 3 months
Create engaging and eye-catching content of SheSwings products to be shared across social media directing people to the website
What we did
We worked with the SheSwings team to re-launch the brand’s social media channels. This involved setting a wider social media strategy with core aims and objectives. As this was a new brand, we implemented a targeted follower strategy across Instagram & TikTok to boost followers and drive awareness amongst the core ‘golfing’ target audience. An initial content shoot also took place with the aim of capturing every single piece of the collection which formed the basis of our wider planner alongside additional content creation taken at local golf clubs.
This was supported by a wider media relations strategy which has resulted in increased brand awareness nationally.
Results
362 new followers
30k impressions
873 likes
344 clicks to the website
46 shares
