Case Study
Green Shield Group
The Brief
ME comms were appointed by solar energy provider, Green Shield Group on a profile raising campaign via the media and maximising existing partnerships. This also involved supporting a wider content marketing strategy advising on social media sharing and blog writing.
Aims & Objectives
Build Green Shield Group’s profile within target media focusing on sector specific press in order to aid new business development.
To develop a wider partnership strategy engaging with local networking groups with relevant members to aid business growth and build the profile within target sectors.
To support across Green Shield Group’s social media strategy providing content to be shared across LinkedIn channels.
What we did
We worked with Green Shield Group on a 6-month media strategy selecting some of their best kept news stories and hooks suitable for Green Shield Group’s target press. This was then structured into a quarterly planner with a steady stream of press initially focusing on regional press to build the brands profile before expanding out to trade press and sector specific press with relevant projects.
We held a strategy session with the Green Shield Group team on aligning social media channels with the wider media strategy supporting content writing and ensuring the correct information was shared across all social channels.
Results
7 pieces of coverage in month 1 in target regional business publications including Lancashire Business View and The Business Desk.
An increase in new business leads via the Green Shield Group website on the back of coverage in key target publications.
Partnerships strengthened with East Lancashire Chamber of Commerce, North West Aviation Association and Greater Manchester Chamber of Commerce.
