Case Study

The Wishing Well, Didsbury

The Brief

ME comms were appointed on a re-positioning marketing strategy for The Wishing Well located in Didsbury. This involved a wider PR strategy, engaging with the local community and taking over the management of The Wishing Well’s social media channels whilst also launching a TikTok channel.

Aims & Objectives

To embed The Wishing Well into the local Didsbury community via engagement with community groups, direct invitations to locals as well as sponsorship opportunities of local projects

To implement a wider social media strategy which highlighted the community feel at The Wishing Well as well as the quality food and drink offering in the heart of Didsbury

To launch a monthly event schedule and promote via a wider PR and social media campaign driving bookings particularly during mid-week

Results

Organic social media growth of 200 followers within 1 month

Coverage within core regional media titles including The Manc, Manchester Wire and About Manchester putting The Wishing Well on the map

3x local brand partnerships within 1 month