Case Study

Nonna's Pasta

The brief

ME comms were appointed by Nonna’s Pasta at Deansgate Square to support their new menu launch via a targeted regional media relations campaign and overarching influencer strategy.

Aims & Objectives

To engage with some of Manchester’s most influential media raising awareness of Nonna’s Pasta’s new menu

Devise and execute a wider micro-influencer campaign across Instagram and TikTok driving bookings to Nonna’s Pasta targeting relevant influencers with foodie followers

To execute a media campaign in line with Nonna’s Pasta’s social media channels with the aim of driving bookings and brand awareness

What we did

We worked with ten Manchester based micro-influencers inviting them to sample Nonna’s new menu. These influencers were selected based on their following and high engagement rates ensuring they were in-line with the brands target audience. This was supported with a wider press strategy engaging with a number of regional publications who covered the story and dined at Nonna’s including The Manc, MCR Confidential and Manchester’s Finest.

Results

9 pieces of coverage across Nonna’s Pasta target media

10 influencer visits with content shared across TikTok and Instagram

5 press visits including editorial on The Manc’s social media channels with a collaboration post shared

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