Case Study
Stock Exchange Hotel
The Brief
ME comms were appointed by Stock Exchange Hotel to handle their media relations strategy, content marketing and social media management.
Aims & Objectives
Position Stock Exchange Hotel as one of the UK’s leading hotels through a targeted media campaign alongside a relationship building strategy.
Bringing Stock Exchange Hotel’s social media channels in-line with the brand highlighting what Stock Exchange Hotel brings to Manchester
Ensuring brand messaging was consistent across all marketing channels whilst also building Stock Exchange Hotel’s brand profile amongst Manchester following the closure of Tom Kerridge’s, The Bull & Bear.
What we did
Since beginning work with Stock Exchange Hotel, we have implemented a targeted and strategic media and digital marketing campaign ensuring consistency across all communications channels. We have re-positioned the brand as a leading hotel in the UK providing a new level of luxury for guests with meticulous attention to detail, engaging with journalists, facilitating brand partnerships with the aim of driving sales and re-positioning the event space supporting on exclusive use of the hotel. This has been underpinned with a wider social media and digital marketing strategy communicating directly with Stock Exchange Hotel’s target audience across Instagram, Twitter & LinkedIn.
Results
Driving bookings in Stock Exchange Hotel’s former trading floor with global brands booking exclusive buy-outs
Stock Exchange Hotel being voted Best Hotel in Manchester at the This is MCR 2022 Awards
Increasing social media followers by 102 in 1 month organically
1,000 likes across Stock Exchange Hotel social media platforms in 30 days
Launching Destination Stock Exchange driving national journalist awareness of the hotel
