We are only one month into 2024 and already we’ve seen some incredible marketing campaigns from brands that have gone viral across social media. Take a read of our top three faves so far.

Hailey Bieber’s RHODE Lip Gloss Phone Case:

We love a product tease!

Hailey Bieber recently unveiled her RHODE branded phone case that doubles as a lipgloss holder and subsequently the internet went wild.

Most women will know the struggle of trying to find their lipgloss in their bag or the times where they don’t need a bag but still need to carry the essentials…

Not only has RHODE listened to their customers’ problems but also guaranteed free marketing in every mirror selfie 📸

LUSH x Saltburn:

On the back of the viral Netflix film ‘Saltburn’, LUSH have launched a new bath bomb based on the viral BATHTUB scene that left viewers traumatised…

Saltburn has been once of the most talked about films over the past few months with an explicit bath scene being the main topic of conversation.

In a questionable scene, Oliver Quick drinks the bath water of friend Felix Catton as it drains from the bath. LUSH subsequently brought out a white coloured bath bomb with the tag line ‘This salt doesn’t burn’ 🔥

So why did this work so well? LUSH ultimately tied their product to a trending topic which resulted in media attention, social shares
and a lot of talk about the brand!

SKIMS x USHER:

With the iconic Superbowl LVIII taking place in Las Vegas this weekend and the headliner half time show being no other than USHER, SKIMS have announced that a new mens collection is dropping and USHER is the face.

With fans patiently waiting to see USHER on the famous stage, not only will customers be able to purchase the new SKIMS men’s range but USHER is also dropping a new album with bonus song available to download on the SKIMS website – genius!

Time and time again SKIMS manage to capitalise using the most relevant celebrities in their campaigns bolting their brand onto viral and newsworthy subjects.