The whole world has been captivated by the Olympics over the last few weeks and several brands were incredibly clever in ensuring their marketing efforts aligned creating some ‘viral’ moments! We have picked out our top 3 campaigns from some of the world’s biggest brands.

SKIMS X Team USA

Kim Kardashian’s SKIMS has once again taken the spotlight, this time as the official provider for Team USA at the Paris 2024 Olympics with her brand always being at the forefront of viral moments!

The collection features loungewear, sleepwear and underwear tailored specifically for athletes with the experiential activation featuring Olympians and Paralympians Gabby Thomas, Sunisa Lee, Nick Mayhugh, Jessica Long, Fred Kerley and Caeleb Dressel posing proudly by the American flag.

The Paris 2024 collection marks SKIMS’s third Olympics-ready capsule since the brand launched a few years ago.

Why did this hit the mark? SKIMS knows how to blend functionality with style, and this collaboration not only supports athletes but also brings the brand international exposure, aligning with the prestigious Olympic image, driving to reach a diverse audience globally..

Fenty Beauty X Olympic Glow

Rihanna’s Fenty Beauty was also another brand that jumped onto the Olympic hype! Launching a limited-edition makeup collection inspired by the golden moments of the Games, the brand launched their “Olympic Glow” campaign featuring radiant highlighters and long-lasting lipsticks crafted to endure the intensity of the competition.

What makes it a win? Fenty’s campaign taps into the universal desire to shine, both literally and figuratively. By associating their products with the world’s most prestigious athletic event, Fenty not only celebrates diversity and excellence but also positions their brand as a ‘must-have’ for both athletes and fans.

Nike X Paris 2024

Global sportswear brand, Nike unveiled a series of sustainable sportswear pieces designed exclusively for the Paris 2024 Olympics, highlighting eco-friendly practices without compromising on performance. The collection, which includes everything from footwear to apparel, is crafted from recycled materials and emphasises Nike’s commitment to sustainability, a core feature of this year’s Olympics and something more and more brands are becoming aware of.

Why did it score? Nike’s strategy here is all about aligning with the values of a modern, conscious customer. By uniting innovation with a cause that resonates globally, Nike continues to dominate in both the sports and environmental sectors.

Yet again, some of the world’s biggest brands are smashing it out of the park aligning with a global moment and using it to drive sales and creatively position themselves as market leaders. Our FAVE was definitely SKIMS – a brand that doesn’t miss a trick!