‘Tis the season to be jolly, and one of the things that makes Christmas extra special each year is the unveiling of the much awaited holiday adverts.

Christmas adverts have become a cultural phenomenon, eagerly anticipated by audiences worldwide. For PR and social media agencies, these adverts are not only a source of inspiration but also a reminder of the power of storytelling. In this blog, we’ll unwrap ME comms’ fave Christmas adverts of 2023! .

John Lewis & Partners – “A Timeless Christmas” Campaign

Every year, John Lewis & Partners share unforgettable Christmas adverts. This year, they created “A Timeless Christmas,” a animated tale of a grandfather clock that comes to life on Christmas Eve. The advert’s heartfelt storyline resonated with audiences, highlighting the importance of cherishing time spent with loved ones during the holiday season.

What PR and social media agencies can learn: John Lewis & Partners excels in creating emotional narratives, tugging at heartstrings, and promoting their products subtly. The 2023 advert shows the power of evoking nostalgia and emphasizing the sentimental aspects of Christmas.

Coca-Cola – “The Magic of Giving”

Coca-Cola’s Christmas adverts have a long history, and in 2023, they continued the tradition with “The Magic of Giving.” The advert features Santa Claus reminding us that the true magic of Christmas lies in giving, whether it’s a bottle of Coca-Cola or a heartfelt gesture.

What PR and social media agencies can learn: Coca-Cola’s holiday advertising consistently showcases a sense of joy and togetherness. The message is clear: the brand is part of your holiday traditions. Encourage clients to connect with their audiences on a personal and emotional level.

LEGO – “Building Memories Together””

LEGO’s “Building Memories Together” Christmas advert tells the story of a family building a snowman together and turning it into an imaginative adventure. It emphasizes the importance of creativity, imagination, and spending quality time with loved ones.

What PR and social media agencies can learn: LEGO’s advert effectively demonstrates how a brand can inspire creativity and family bonding. Encourage clients to create content that encourages their audience to engage actively with their products or services.

Apple – “The Gift of Creativity”

Apple’s Christmas advert, “The Gift of Creativity,” tells the story of a young aspiring artist who receives an iPad as a gift and uses it to create a memorable holiday celebration. It highlights the power of technology in the new digital age.

What PR and social media agencies can learn: Apple’s ad is a prime example of highlighting the value of a product in enhancing people’s lives. Encourage clients to showcase how their products or services can make the holiday season more special.

Marks & Spencer – “A Feast of Tradition”

Marks & Spencer’s “A Feast of Tradition” advert is a celebration of Christmas food traditions. It takes viewers on a food journey, showcasing festive dishes and the joy of sharing meals with loved ones.

What PR and social media agencies can learn: Marks & Spencer’s advert highlights the sensory experiences of Christmas. Encourage clients to create content that engages all the senses, tapping into the sights, sounds, tastes, and smells of the holiday season.

Conclusion

Christmas adverts are more than just marketing campaigns; they are an opportunity for brands to connect with their audience on a deeper level, creating stories that resonate with the spirit of the season. As PR and social media agencies, we can draw inspiration from these standout adverts of 2023 to create memorable, emotional, and shareable content for our clients. The magic of Christmas advertising lies in the ability to bring joy, warmth, and nostalgia to our audiences, making the holiday season a time to cherish and remember.